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International Business

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International Business

Oded Shenkar, Yadong Luo, Tailan Chi
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This fully revised and updated fourth edition ofInternational Businessoffers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.

More comprehensive than competing books, this new edition ofInternational Businessincludes:

  • New chapter on the digitalization of the global economy and its implications for firm strategy and organizations
    • New examinations of the forces of de-globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences
      • Enriched and expanded discussions about potential reconfigurations of global value chains following the Covid-19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments
        • Strengthened, expanded global cases, examples, and "industry" and "country" mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment.

        Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.

Έτος:
2021
Έκδοση:
4
Εκδότης:
Routledge
Γλώσσα:
english
Σελίδες:
640
ISBN 10:
0367466732
ISBN 13:
9780367466732
Αρχείο:
PDF, 498.08 MB
IPFS:
CID , CID Blake2b
english, 2021
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